The 10 key actions to grow your Association by leveraging your brand.

Event overview

One of the biggest challenges for many associations is the growth and retention of members. An association's branding plays a much more important role in overcoming this challenge than you might think. On the outside, your brand may seem like it consists only of elements like logos and colours. But, in fact, your brand encompasses the entire identity of your business. Your brand is what gives your association its personality.

And with social media and digital platforms playing such a huge role, your members (and potential members) are exposed to your brand more than ever before. With the right branding, you have the chance to stand out from the crowd, and ensure members recognise your association. You can build trust with your target market—something that is increasingly difficult to do—and help create a loyal membership.

This webinar will deliver a number of objectives including:

• Who’s your real audience?
• How valuable is your brand? Do the quick check list.
• Are your members your enemy or ally?
• Tips and ideas how to grow your association’s brand and in the digital world.
• Two case studies how organisations used their brand to generate growth.
• Understanding budgets and timelines for growth.

About the presenters

BRUCE McKASKILL
​Since 1999 Bruce has positioned Fit as Australia's most successful independent brand and partnership growth consultancy in the Arts, Entertainment and Community sectors. Bruce is a Master in Entrepreneurship & Innovation (SUT 2000), a certified Business Coach and a Fellow of the Australian Marketing Institute.  

With over 30 years in the arts and entertainment industry, including 2 decades as a brand & partnership specialist, Bruce's blend of skills, talent and education bring a different line of thinking to Fit's clients

TIM WOOD
​Tim is a former marketing executive at some of the world’s leading brands including Nike and McDonald’s. Many of the marketing campaigns Tim led have been recognised globally. Before entering the world of marketing, Tim trained at WAAPA (Western Australian Academy of Performing Arts) then worked telling stories on stage as a writer and performer, then later in advertising as a copywriter.
 
Since 2015, Tim has been a partner in the brand growth agency, Fit Brand & Partnerships. Through his works as a consultant, coach and speaker he helps leaders and brands create better strategies and brand stories.