Influencing Government with Effective Advocacy

WEDNESDAY 2ND APRIL,  2025 – 12 NOON TO 2PM AEDT   

Amora Hotel Riverwalk, Bridge Road, Richmond, 3121, Victoria  

Australia is heading into a Federal Election and association leaders must now prepare their advocacy programs for a new government. Associations only get one chance to make a good first impression so it’s important to be prepared with an effective advocacy program.

To drive meaningful policy, legislative, or structural change, it is essential to clearly define the purpose of your advocacy, ensuring it is well understood. Equally important is the development of compelling advocacy materials that resonate with audiences both rationally and emotionally, effectively illustrating what needs to be done. Finally, a well-planned program of activities should be designed to engage and persuade decision-makers, ensuring they take action within the desired timeframe.

A new or re-elected government provides a window for associations to set the forward agenda but if the political pundits are proven correct, then the task may be complicated by neither major party achieving a majority.  This makes it more important than ever to plan a clear and impactful program with the flexibility to respond to a Parliament that works differently to that of recent years.

What You'll Learn

• Federal Election Opportunity: The upcoming Federal Election provides a critical window for  Association Leaders to prepare targeted advocacy programs for the incoming government.

• Importance of First Impressions: Associations have one chance to make a lasting impact with their advocacy efforts, get insights on how to make a difference.

• Clear Purpose & Compelling Messaging: Advocacy should have a clear purpose what are the do’s and don’ts.

• Effective and Flexible Planning: How to plan your advocacy program , especially in the context of a potentially complex minority government.

• Shaping Future Policy: A new or re-elected government presents an opportunity for associations to influence policy learn how!

Your Presenters

Hosted by AES Executive Director, Nick Koerbin, our speakers are:

Angela Krepcik - Executive Consultant, Association Executive Services

Angela Krepcik has held many key leadership positions and has experienced a professional career across a variety of areas such as the private, public and not for profit industry sectors.  Angela not only has significant experience as an Association Executive, she has worked for the Victorian Government for over 12 years and has first-hand knowledge and practical experience on how government advocacy works within the Ministerial environment and bureaucracy, and more importantly how decisions are made.

Peter Daly - CEO, Master Plumbers and Mechanical Services Association of Australia

Peter has more than 20 years’ experience as a senior executive and Director.  He is CEO and Secretary of Master Plumbers and Mechanical Services Association of Australia; working across membership services, advocacy, apprentice and post-trade training, group training, labour hire and various commercial entities. He is also the Chair of the Australian Chamber of Commerce and Industry’s Employment and Skills Committee, Director of Incolink (Australia’s largest worker entitlement fund), Director of the National Centre for Vocational Education and Research, and represents the plumbing industry on numerous government and industry advisory bodies and Boards. Peter’s previous executive roles have included oversight of public policy, public affairs, corporate services, and has held various company director roles in membership associations in Australia and the USA. 

Price:
AES Members - $90
Non-Members - $125
(Price includes a sit down lunch)

NFP Employees or Board Members only