Unlocking Success: Building a Strategic Foundation for Association Excellence

• The ‘why’ of strategy
• Strategy is not a plan
• The role of the board vs. the role of management
• Passion, economic engine, what are you the best at
• Your BIG goal
• Engaging the whole team and why
• You’ve got a plan, now what?
• Case studies

Sally Hines

Sally has held leadership roles in the social enterprise, not-for-profit and social service sectors, working at the forefront of cross-sectoral engagement to drive positive change.

Before joining EACH as the Executive Director Strategy & Transformation, Sally was the Chief Executive Officer at Leadership Victoria and previously Chief Operating Officer at The Big Issue and Homes for Homes. She has executive experience across the health, mental health and employment sectors, leading strategic decision-making and bringing together diverse teams, partnerships and stakeholders to support adaptation, sustainability and meaningful social and economic outcomes.

Sally is also Deputy Chair of The Leadership Network and Treasurer at Mount Martha Primary School, and has previously been the Deputy Chair of Wallara (disability organisation) and Non-Executive Director of The Portsea Camp.