How Branding and Messaging Make all the Difference: The DeadlyScience Case Study
- Corey Tutt (CEO and Director, DeadlyScience)
- Tim Wood (Partner, Fit Brand and Partnerships)
DeadlyScience provides science resources, mentoring and training to over 180 remote and regional schools across Australia with a particular
focus on Aboriginal and Torres Strait Islander communities. At the AES 2022 Conference, Corey Tutt (CEO and Director, DeadlyScience) will
speak about how DeadlyScience became an international phenomenon in a surprisingly short amount of time. For instance, DeadlyScience
recently took poll position at the Australian F1 Grand Prix, with McLaren’s cars sporting their logo across the weekend. Discover how
Deadly has become one of the most dynamic charities in Australia.
Corey Tutt, CEO & Director, DeadlyScience
Corey Tutt is a proud Kamilaroi man and Young Australian of the Year for NSW 2020. He is the CEO and founder of DeadlyScience, which provides science resources, mentoring and training to over 180 remote and regional schools across Australia with a particular focus on Aboriginal and Torres Strait Islander communities. When Corey found out there was remote schools in Australia with hardly any STEM resources he set out to make change. To date, DeadlyScience has provided over 16,000 culturally appropriate books focused on STEM (Science, Technology, Engineering and Mathematics) as well as telescopes, microscopes and other equipment to spark student interest. Schools involved with DeadlyScience have reported a 25% increase in engagement in STEM and increased attendance. As a board member of Science Technology Australia, Corey is contributing to the development of multiple Reconciliation Action Plans to further encourage participation and inclusion of First Nations peoples in STEM. Corey’s passion for Indigenous education has also been recognised through various awards including the CSIRO Indigenous STEM Champion 2019; AMP Tomorrow Maker 2019 and ABC Trailblazer 2019 and 2020 Eureka prize winner. In 2020 Corey was named a human rights hero by the Australian Human Rights Commission. In his spare time Corey writes for K-Zone magazine and is the author of a children’s book called The First Scientists.
Tim Wood, Partner, Fit Brand & Partnerships
Tim is a former marketing executive at some of the world’s best storytelling brands including Nike and McDonald’s. Many of the marketing campaigns Tim led have been recognised globally. Since 2015, Tim has been a partner in the brand and story agency, Fit Brand & Partnerships. Through his works as a consultant, coach and speaker he helps leaders and brands tell better stories. He is the author of the new book Your Amazing Brand Story, a guide for SME’s to help more people and make more money.
Before entering the world of marketing, Tim trained at WAAPA (Western Australian Academy of Performing Arts) then worked telling stories on stage as a writer and performer, then later in advertising as a copywriter.