Associations Changing Attitudes and Culture: Master Plumbers Case Study

Peter Daly (CEO, Master Plumbers Australia)

Associations leaders need to be skilled in change management, from changing the culture of their association, through to the behaviour and attitudes of their members. The Master Plumbers Association operates in a traditionally male-dominated industry. Over the last two years, the Master Plumbers has introduced a brand new program to encourage the participation of women in the industry, as well as programs to support disadvantaged workers. Peter will detail how the association of the future must be at the forefront of change in the new world, illustrated by how his organisation has made a difference.

Peter Daly, CEO, Master Plumbers & Mechanical Services Association of Australia

Peter has more than 20 years’ experience as a senior executive and Director. He is the Chair of the Australian Chamber of Commerce and Industry’s Employment and Skills Committee, member of Victoria’s Industry Workforce Development Group and represents the plumbing industry on numerous government and industry advisory bodies and Boards.

He is CEO and Secretary of Master Plumbers and Mechanical Services Association of Australia; working across membership services, advocacy, apprentice and post-trade training, group training, labour hire and various commercial entities. Peter’s previous executive roles have included oversight of public policy, public affairs, corporate services, and has held various company director roles in membership associations in Australian and the USA. He has been a member of the Australian Institute of Company Directors since 2015.