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Associations rely on members and clients who are engaged and utilise its services, which is why membership growth and retention is a necessity for any association.
The AES Association Executives Tool Kit has been developed for use by leaders of not-for-profit associations within Australia. It covers all aspects of managing an association and is designed to be used by Boards, committees and staff as a resource to assist them in the growth and development of their association. It includes detailed information on the various aspects of strategic planning, including how to develop a mission statement, vision, goals, objectives and more.
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What critical actions are required by all new potential members wishing to join your association, not for profit organisation or charity?
There are many challenges that associations face when generating membership growth, particularly when competing with organisations providing services similar to your potential membership base. Here are some tips worth considering that have worked for our clients.
Although there is a buzz about AI, there are some innovative ways you can genuinely surprise your members so they remain loyal to your Association or organisation.
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Are you about to send out your member renewals? Here are my five tips to consider before you send your renewal notices
Do you need to grow your membership –it may have declined for some time. You need to have a membership drive. So, where do we start?
Have you had to deal with an angry member complaining about a service your association is providing?
Members are the lifeblood of associations, but when a member calls you to complain, how do you handle these incidents?
In Australia, the aging population is not just a statistic but a significant shift that professional and industry-based associations must
address. The Australian Bureau of Statistics reports that over 4.2 million Australians are retirees, and in 2023 alone, 145,000 individuals
retired at an average age of 65.
However, within this challenge lies a hidden asset many associations overlook: their retired members' accumulated knowledge and experience.
While many associations accommodate retiree members, only some fully tap into the wealth of expertise these individuals offer. Here are some
ideas for engaging retired members
Inbox overflowing? Email has become such a large part of everyday life that most of us receive dozens of emails a day, ranging from important work information through to spam from companies and brands. Unfortunately, with such a volume of messages, it can be easy for important emails to get lost, be forgotten about, or left in the “think about it later” basket for too long. A great way to avoid your important email message getting left behind is to avoid sending it as an email altogether. We take a look at when it’s a good idea to pick up the phone.
Membership is a central concern for every association. Growing
your membership base,
retaining members, and ensuring your members are engaged in your association’s functions and activities should all be key parts of your
strategic plan. Even associations with a large and diverse membership need to be consistently evolving and planning to offer value to their
members and to ensure they stand out from the crowd. We consider the main things to focus on when thinking about your membership.
When running an association there are many different factors that make it successful. One of the most important keys to a thriving
not-for-profit organisation is effective marketing. Marketing is the way you get your association out there. It helps you to build a large
membership base, to promote your goals and drive traffic to your website. It is also a tool for developing a strong brand identity and to
connect with potential members, sponsors and more.
How we help membership based, not-for-profit associations now and into the future.
