Members And Clients

MEMBERSHIP STRENGTH IS CRUCIAL

This is measured by active engagement and product/service utilisation.
Membership forms the core of an association's vitality.
Growth and retention of membership are vital but often neglected due to time and resource constraints.

KEY CHARACTERISTICS OF SUCCESSFUL ASSOCIATIONS' MEMBERSHIPS

Attractive member benefits
Effective member communication strategies
Robust member engagement processes
Established value proposition
Competent staff or volunteers for service delivery
Documented processes and policies for member service
Ability to promote members to the community
Strategic approach to membership growth aligned with the overall plan

AES MEMBER CONTACT SERVICE

AES Member Contact Service team can engage with your members to enhance and expand the membership base
They can follow up on non-renewals, contact past members, and reach out to potential new members.

VIDEOS

Grow Your Membership - Nick Koerbin

OTHER RESOURCES

The Value of Certification

AES Association Executives Tool Kit

The AES Association Executives Tool Kit has been developed for use by leaders of not-for-profit associations within Australia. It covers all aspects of managing an association and is designed to be used by Boards, committees and staff as a resource to assist them in the growth and development of their association. It includes detailed information on the various aspects of strategic planning, including how to develop a mission statement, vision, goals, objectives and more.

Published November 25, 2024

Membership Onboarding Done Right: Key Governance Actions for Associations and NFPs

What critical actions are required by all new potential members wishing to join your association, not for profit organisation or charity?

Published July 24, 2024

Looking to grow your membership base?

There are many challenges that associations face when generating membership growth, particularly when competing with organisations providing services similar to your potential membership base. Here are some tips worth considering that have worked for our clients.

Published July 24, 2024

Want to create member loyalty - create a surprise!

Although there is a buzz about AI, there are some innovative ways you can genuinely surprise your members so they remain loyal to your Association or organisation.

This content requires a valid
membership to access

Published July 15, 2024