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AES provides support services to not-for-profit organisations.


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Just a Minute: Getting board minutes right in associations and not-for-profits
What Insurance Do We Need to Reduce Risk for Associations & NFPs?
Who Really Decides Where Your Next Conference Is Being Held?
A $900 Membership Fee — And a Red Flag for Associations

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The Four Decisions That Will Keep Your Association Alive in Five Years
Published August 26, 2026

The Four Decisions That Will Keep Your Association Alive in Five Years

What kept associations running ten years ago will not carry them through the next five. Four decisions now separate the boards that adapt from the ones that run out of options.




Four Things Every New Association CEO Must Know

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Why Do People Really Join Your Association?
Published July 16, 2026

Why Do People Really Join Your Association?

Most associations can provide a long list of membership benefits. They may include professional development, advocacy, networking, industry information, events, resources, accreditation, discounts and access to specialist advice. However, a list of benefits does not necessarily explain why someone makes the decision to join.




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How to manage the Association Director that takes up all your energy.
Published July 16, 2026

How to manage the Association Director that takes up all your energy.

While every Board is different, the same governance issues appear time and again. One of the most common is allowing one person’s behaviour to dominate the Board table.

Almost every Board has experienced it at some point. One director who seems to consume more time and energy than everyone else combined.




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Your renewal letter is asking members to invest in the future. Write it that way.
Published June 23, 2026

Your renewal letter is asking members to invest in the future. Write it that way.

A renewal invoice is not a request for last year's money. It is a request to pay for next year's benefits. The moment a member — individual or corporate — opens that invoice, they make a decision: renew, or walk.




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When does an association need to rebrand itself?
Published June 23, 2026

When does an association need to rebrand itself?

If your association is thinking about a rebrand because the colours look dated or a Board member doesn't like the typeface, stop. That's not the question worth asking. The real question is harder: does your organisation still represent the sector it claims to lead?




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Your New Association Website Is Not an IT Project. It’s a Governance Decision.
Published June 22, 2026

Your New Association Website Is Not an IT Project. It’s a Governance Decision.

A website project is a governance decision with a technology component, not the other way round. The associations that get it right are the ones that invest in discovery, requirements, and contract scrutiny before a single pixel is designed. The ones that get it wrong skip straight to the demo, fall for the referral, and find out about ownership, integration, and total cost when it is too late to do anything but pay.




Why Every Association Needs an Independent Returning Officer

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Member Magazine Worth the Trouble?
Published June 15, 2026

Member Magazine Worth the Trouble?

A lot of associations produce a magazine — hard copy or electronic — as part of the member benefits package. And for many of them, pulling together each quarterly edition feels arduous, thankless, and disconnected from any real return.




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What every membership manager must know before the next Board meeting
Published June 15, 2026

What every membership manager must know before the next Board meeting

Membership growth is not a membership problem. It’s a governance one.




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The Membership Fee Increase: A Conversation Most Association CEOs Avoid
Published May 26, 2026

The Membership Fee Increase: A Conversation Most Association CEOs Avoid

The membership fee strategy is not an accounting exercise. It is a leadership decision. And if your Board is setting fees based on what feels comfortable rather than what the organisation needs, you are already behind.




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The Members You're Missing
Published May 25, 2026

The Members You're Missing

How to capture new members for your database 




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Only one assessment tool tells you how your entire association is really performing. AES built it.
Published May 24, 2026

Only one assessment tool tells you how your entire association is really performing. AES built it.

An overview of the self assessment benchmarking tool for assessing the performance of an association 




Technology in Associations - AES 2026 Sector Report

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The photo with the Minister is not an advocacy strategy
Published April 24, 2026

The photo with the Minister is not an advocacy strategy

“Government doesn’t remember associations that show up. It remembers the ones that show up with something to say.”




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Is your association actually talking to its members — or just invoicing them?
Published April 24, 2026

Is your association actually talking to its members — or just invoicing them?

"What an undecided member needs isn't another email — it's a conversation."




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Thinking About Increasing Your Membership Fees
Published April 22, 2026

Thinking About Increasing Your Membership Fees

There is one financial decision that shapes your organisation's future more than almost any other. And most association CEOs handle it badly — not because they lack the numbers, but because they lack the nerve.




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Overview of Pay Day Super - The Basics for Associations
Published April 22, 2026

Overview of Pay Day Super - The Basics for Associations

Watch our Pay Day Super webinar.




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From Sponsorship to Partnership – Steps to increase your Association’s Revenue
Published April 13, 2026

From Sponsorship to Partnership – Steps to increase your Association’s Revenue

One of the main revenue streams for many associations is their annual or biannual conference. Anyone who has planned one knows that securing sponsorship is often the most time-consuming and frustrating task.




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Engaging an Association Consultant to Drive Change: What Boards Need to Get Right First!
Published April 9, 2026

Engaging an Association Consultant to Drive Change: What Boards Need to Get Right First!

Hiring a consultant for a specific task is fundamentally different from engaging one to drive organisational transformation.

Boards often recognise the need for change when membership stagnates, governance weakens, strategy stalls, or momentum declines. Engaging a consultant at this point is a sound decision.




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Want to Start a New Association? Here Are Some Key Steps
Published March 25, 2026

Want to Start a New Association? Here Are Some Key Steps

We’re seeing a growing trend. More and more groups are reaching out to start new associations.

In most cases, the reason is the same: "Our current association isn’t delivering."

That may well be true. Starting a new association is a serious commitment, not just a reaction. Let me be clear:




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When New Members Join - Are you protecting your Association
Published March 19, 2026

When New Members Join - Are you protecting your Association

One of the most common — and often unexpected — challenges faced by association boards and leaders arises when a member develops a grievance against the organisation. In the association sector, this is not unusual. Most grievances begin with a concern or disagreement, but if not handled appropriately, they can escalate into a prolonged and disruptive issue.




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Artificial Intelligence Is Already Transforming Australian Associations
Published March 18, 2026

Artificial Intelligence Is Already Transforming Australian Associations

Insights from the AES Technology Survey and Special Interest Group Discussion

Artificial Intelligence is now part of daily work for many association professionals.

Association Executive Services (AES) are soon to release its annual report on technology in Australian Associations and recently facilitated a special interest group discussion on the use of AI in participants' organisations.




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The Challenge of Prorated Membership and Renewal Cycles
Published February 25, 2026

The Challenge of Prorated Membership and Renewal Cycles

The Challenge of Prorated Membership and Renewal Cycles

Anyone responsible for membership in an association understands this tension:

Do we renew members on the anniversary of their joining date, or operate on a single annual renewal date?
And if we operate on a single renewal date, how and when should prorated membership apply?

Here is a deeper exploration of each model — with practical examples drawn from real-world association operations.




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AI, Websites and the Reality of Day-to-Day Association Operations
Published January 28, 2026

AI, Websites and the Reality of Day-to-Day Association Operations

When associations discuss upgrading their websites, the conversation often starts with design, branding, and visual appeal.




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Planning Association Conferences: Essential Tips for Success
Published October 20, 2025

Planning Association Conferences: Essential Tips for Success

Business events in Australia contribute over $36B annually and are growing fast!
Check out our latest article for essential tips on venue selection, security, insurance, and more—plus key stats like $21.4B in traveller spend and 11% projected growth.




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Association Excellence Awards: More Than Just a Gala Night
Published September 7, 2025

Association Excellence Awards: More Than Just a Gala Night

It’s the Gala Awards night – but are your awards truly valued by most of your members?




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Stop the Membership Churn: A Smarter Way to Build Loyalty
Published July 30, 2025

Stop the Membership Churn: A Smarter Way to Build Loyalty

Most association leaders face a persistent challenge: growing and retaining members. It’s not uncommon to hear stories of members who join for a year, drop off, and then rejoin two years later. While this cycle may seem harmless, it carries hidden costs—such as staff time, marketing expenses, onboarding resources, and software overhead—that can quietly drain your association’s budget.




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Is Your Association or NFP Performing at Its Best? Here’s How to Find Out.
Published July 29, 2025

Is Your Association or NFP Performing at Its Best? Here’s How to Find Out.

Running an association or not-for-profit (NFP) is no small feat. Whether you're leading a professional body, a community group, or a national peak organisation, one question always lingers:

“How do we know we’re doing well?”

It’s a fair question—and an important one.




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Understanding Director Penalty Notices: What Every Director Needs to Know
Published July 27, 2025

Understanding Director Penalty Notices: What Every Director Needs to Know

A Director Penalty Notice (DPN) is a formal notice issued by the Australian Taxation Office (ATO) that holds company directors personally liable for specific unpaid company tax obligations.




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Need new members? Read this first
Published June 23, 2025

Need new members? Read this first

Too often, associations are eager to expand their membership before ensuring the organisation is on solid footing. But real, sustainable growth starts from within. Before you open the doors to new members, it's essential to check that the ship is seaworthy—strategically, financially, and operationally.




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Rethinking Your Association's Website: Read This First
Published June 23, 2025

Rethinking Your Association's Website: Read This First

While design matters, this narrow focus misses the bigger picture: your website is not just a communications tool—it's a core operational platform.




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Growing Your Association: A Fresh Look at Income & Expenses
Published June 23, 2025

Growing Your Association: A Fresh Look at Income & Expenses

Is your association growing—or just getting by?




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Does Your Association Still Need Chapters
Published May 13, 2025

Does Your Association Still Need Chapters




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A Guide to Onboarding New Members
Published April 13, 2025

A Guide to Onboarding New Members

What are the secrets to onboarding new members to your Association




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How to Prepare For the First Board Meeting
Published April 13, 2025

How to Prepare For the First Board Meeting

The first meeting of an association's Board marks the beginning of a critical working relationship between Board members and the organisation they serve. It sets the tone for governance, collaboration, and strategic direction. A well-structured induction process ensures that new Board members are informed and confident and can contribute meaningfully from day one.




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Navigating a Media Storm: A Lesson For All Associations
Published March 25, 2025

Navigating a Media Storm: A Lesson For All Associations

How to handle media calls




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Key Ideas to Increase Revenue for Your Association or Not For Profit
Published February 27, 2025

Key Ideas to Increase Revenue for Your Association or Not For Profit

Sustainable, diverse revenue streams are vital for economic stability, long-term success, and enhancing value to your members.




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Empowering the Association CEO
Published February 20, 2025

Empowering the Association CEO

Empowering the Association CEO is not just a step but the pivotal first step towards achieving Association Excellence.




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Planning for your next Conference: Remember to Protect Your Volunteers!
Published December 9, 2024

Planning for your next Conference: Remember to Protect Your Volunteers!

For many associations and not-for-profit organisations, annual conferences or events are a highlight of the year. These gatherings provide a platform for members to connect, learn, and share ideas. Volunteers' contributions are often indispensable to ensure these events run smoothly. 




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Membership Onboarding Done Right: Key Governance Actions for Associations and NFPs
Published November 25, 2024

Membership Onboarding Done Right: Key Governance Actions for Associations and NFPs

What critical actions are required by all new potential members wishing to join your association, not for profit organisation or charity? 




Seizing Opportunities: How Associations Can Leverage Queensland's Expanded Made in Queensland Program

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Newly Appointed as a Director or Officer for your Association, Society, or Non-Profit Organisation
Published October 29, 2024

Newly Appointed as a Director or Officer for your Association, Society, or Non-Profit Organisation




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How to develop systems that will help you grow your membership
Published August 26, 2024

How to develop systems that will help you grow your membership

For over seven years during the 1990s, I was involved with the Total Quality Management Institute, formed by leaders of some of Australia's major corporations. 




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Looking to grow your membership base?
Published July 24, 2024

Looking to grow your membership base?

There are many challenges that associations face when generating membership growth, particularly when competing with organisations providing services similar to your potential membership base. Here are some tips worth considering that have worked for our clients.




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How to onboard a new Association Board Director or Committee member
Published July 24, 2024

How to onboard a new Association Board Director or Committee member

Most Associations and NFP organisations rely on their members to govern their organisation. Many appointed to the Board have limited knowledge or training, so high-performing associations ensure their new Board members are fully inducted before attending their first Board meeting.




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What are the most important policies for all associations?
Published July 24, 2024

What are the most important policies for all associations?

One of the most important functions of an NFP Board is developing, implementing, and reviewing key policies. These are critical for volunteer Boards as they often act as a reference or endorsement of their values and culture.




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Want to create member loyalty - create a surprise!
Published July 24, 2024

Want to create member loyalty - create a surprise!

Although there is a buzz about AI, there are some innovative ways you can genuinely surprise your members so they remain loyal to your Association or organisation.




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Belonging to an Association
Published July 15, 2024

Belonging to an Association




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How to Ensure the Viability and Relevance of Your Association
Published July 15, 2024

How to Ensure the Viability and Relevance of Your Association

Many association Presidents and CEOs complain that their organisation has stalled, membership is dropping, and not much has changed in the last twelve months. So, what are the key factors separating a high-performing association from one spinning at the wheel?




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Membership Renewals- Joining date or fixed date?
Published July 15, 2024

Membership Renewals- Joining date or fixed date?




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What are the real measures of a successful membership growth strategy?
Published July 15, 2024

What are the real measures of a successful membership growth strategy?




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How to manage your new Association Board
Published June 27, 2024

How to manage your new Association Board

Boards and management of associations have very different roles, and these must be clearly defined to ensure that everyone is completing their responsibilities. When the Board and the CEO work effectively, operations run more smoothly.




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Application Fees for New Members
Published June 27, 2024

Application Fees for New Members

Thought about an application fee for your new members?




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How to develop a robust and enthusiastic Association Board
Published June 27, 2024

How to develop a robust and enthusiastic Association Board

According to the latest figures from the ATO, there are 660,000 not-for-profit organisations in Australia, including registered charities, incorporated associations, and other entities.

The not-for-profit sector employs over 2 million people, and most organisations are governed by volunteer boards. Their success relies on the skills, knowledge, and experience of the appointed board or committee members.




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Do we have a nomination for the role of Treasurer?

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Top 5 tips before you send out member renewals
Published June 25, 2024

Top 5 tips before you send out member renewals

Are you about to send out your member renewals? Here are my five tips to consider before you send your renewal notices




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Growing your membership with a Membership Drive
Published June 25, 2024

Growing your membership with a Membership Drive

Do you need to grow your membership –it may have declined for some time.  You need to have a membership drive. So, where do we start?




Risk Assessing Third Party Agreements

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How to deal with angry members of your Association
Published June 25, 2024

How to deal with angry members of your Association

Have you had to deal with an angry member complaining about a service your association is providing?

Members are the lifeblood of associations, but when a member calls you to complain, how do you handle these incidents?




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What are the spending limits for an Association CEO?
Published June 25, 2024

What are the spending limits for an Association CEO?

How much should an association or any organisation's CEO be allowed to spend?

Of course, it all depends on several factors, such as the size and financial health of the organisation. Having been a CEO of several similar organisations, here are some suggested guidelines.




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Roles and Responsibilities of the Board
Published June 25, 2024

Roles and Responsibilities of the Board

So, you have been elected or appointed to the Board of your member association or local not-for-profit organisation. Here is a brief overview of the roles and responsibilities of a Board.




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What is next for your Association
Published June 25, 2024

What is next for your Association

As an association leader, you probably have a strategic plan for your organisation. But have you fully articulated why this plan is important? And have you done all of the necessary work to properly develop one?




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Did you get the Association CEO job?
Published June 25, 2024

Did you get the Association CEO job?

Congratulations if you have been appointed as the new CEO of an Association or not-for-profit Organisation.

As an association leader, I have had the opportunity to be appointed to this role several times, and I am happy to share a few lessons learned during this early time to help you succeed in your new role.




Updating your Constitution
Published June 25, 2024

Updating your Constitution

According to a recent Association Executive Services webinar with from the Australian Taxation Office, most associations or not-for-profit organisations in Australia must soon review their governing documents as part of their self-assessment process for claiming not-for-profit status.




Read more

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Unlocking the Hidden Asset - Retirees can Transform your Association
Published June 25, 2024

Unlocking the Hidden Asset - Retirees can Transform your Association

In Australia, the aging population is not just a statistic but a significant shift that professional and industry-based associations must address. The Australian Bureau of Statistics reports that over 4.2 million Australians are retirees, and in 2023 alone, 145,000 individuals retired at an average age of 65.

However, within this challenge lies a hidden asset many associations overlook: their retired members' accumulated knowledge and experience. While many associations accommodate retiree members, only some fully tap into the wealth of expertise these individuals offer. Here are some ideas for engaging retired members




What are the Essential Skills for Association Administration Staff?
How to Craft an Effective Advocacy Strategy for Policy Change

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Closing Loopholes Changes: Closing Loopholes Bill Attains Royal Assent
Published April 22, 2024

Closing Loopholes Changes: Closing Loopholes Bill Attains Royal Assent

The Fair Work Legislation Amendment (Closing Loopholes No 2) came into effect on 26 February 2024. The new legislation introduces new rules and changes some existing laws, including the Fair Work Act 2009 and comes into effect at various times between now and 2025.




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Understanding the New Not-For-Profit  Tax Changes
Published April 22, 2024

Understanding the New Not-For-Profit Tax Changes

In case you missed it, we recently delivered an insightful webinar explaining the significant tax reform changes for not-for-profit (NFP) organisations. ATO Assistant Commissioner Jennifer Moltisanti shared her advice and guidance on the topic in great detail.




AES Warmly Welcomes Two New Consultants

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What makes a great Association President?
Published April 15, 2024

What makes a great Association President?




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The Vital Role of the Association President: A Guide to Effective Leadership
Published February 27, 2024

The Vital Role of the Association President: A Guide to Effective Leadership




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Managing Audio-Visual Costs for Your Association Conference
Published February 26, 2024

Managing Audio-Visual Costs for Your Association Conference




Key Tips For Ensuring Conference Success
Building Wisdom to Face Change
Remote Working Challenges for Industry Associations: An Analysis of a Landmark Decision

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Tips for Associations When Seeking Legal Advice
Published August 30, 2023

Tips for Associations When Seeking Legal Advice

Navigating the complexities of legal advice? Dive into insights from AES Legal Advisor John Crobsy. From the nuances of 'confidentiality' and 'privilege' in solicitor-client communications to the intricate landscape of legal pricing—whether hourly rates, scale costs, or contingency fees.




Email vs. Phone Call: When to Use Each

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How to Continuously Evolve to Attract and Retain Members
Published April 24, 2023

How to Continuously Evolve to Attract and Retain Members

Membership is a central concern for every association. Growing your membership base, retaining members, and ensuring your members are engaged in your association’s functions and activities should all be key parts of your strategic plan. Even associations with a large and diverse membership need to be consistently evolving and planning to offer value to their members and to ensure they stand out from the crowd. We consider the main things to focus on when thinking about your membership.




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Key Trends in Leadership for 2023
Published April 1, 2023

Key Trends in Leadership for 2023

A new year is a great time for association leaders to take a look as their leadership style and reflect on how they could adopt new approaches to improve in 2023. From inclusivity and mental health awareness, to managing competition between and giving feedback to employees, we take a look at the key trends to have on your radar.




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Key Trends for Strategic Planning in 2023
Published February 28, 2023

Key Trends for Strategic Planning in 2023

Are you ready to formulate and implement your strategic plan for 2023? While your association’s leadership team may be well versed in creating a plan for your future strategic direction, there could be emerging trends and considerations that you haven’t factored into your planning process. We take a look at the key trends that should be on your radar.




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It’s Time to Stand Out
Published December 5, 2022

It’s Time to Stand Out

Humans have survived and evolved by blending in. As a species, we didn’t go to the edge of the forest and yell at the wild beasts on the savannah. We learnt to hide, to be inconspicuous. We learnt not to be different because standing out meant death. For brands and leaders, the rules are different. Being brave enough to stand up and stand out is rewarded.




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Is Your Association Ready for 2023? How to Review Your Strategic Plan
Published December 5, 2022

Is Your Association Ready for 2023? How to Review Your Strategic Plan

With the new year fast approaching, now is the time to ensure your key documents are ready to help you achieve success in 2023. Central to this is your association’s strategic plan, which provides an overview of your goals and direction. But if you feel that your strategic plan hasn’t been well utilised by your Board this year, you need to make changes to ensure that your plan is being regularly reviewed and is working as well as it could to help your association achieve its objectives.




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How to Ensure Your Association is Running at Peak Performance
Published November 6, 2022

How to Ensure Your Association is Running at Peak Performance

Is your association operating at the best of its capabilities? For an association to be performing well, it needs to be involved and invested in a range of activities and programs that offer benefits to members and that contribute to the overall goals of the organisation. From creating a value-adding range of products and services, to hosting informative and engaging events, to working with strategic partners, there are many ways that an association can ensure it is achieving its objectives now and into the future. 




How to Cultivate the Best Possible Culture for Your Association
The Ultimate Guide to Marketing and Communications for Associations

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The Policies and Procedures Every Association Must Have
Published August 8, 2022

The Policies and Procedures Every Association Must Have

Once you've established your association, created a constitution and elected your board members, there are several policies and procedures that should be put in place to ensure the effectiveness and wellbeing of your organisation. These policies must be carefully constructed – if you do not take the time to implement detailed procedures then your association can quickly crumble.




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The Treasurer: One of the Most Important Roles on Any Board
Published July 2, 2022

The Treasurer: One of the Most Important Roles on Any Board

In any organisation the Treasurer bears the responsibility of managing its finances and overseeing all financial decisions. In a not-for-profit (NFP) association, much of the success of the organisation rests in its ability to acquire and appropriately utilise funds and thus the Treasurer plays an essential role in the NFP achieving its goals.




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Planning Your Conference: Devising a Theme and Speaker Topics
Published May 10, 2022

Planning Your Conference: Devising a Theme and Speaker Topics

If you're planning on hosting a conference in 2022, choosing a theme is an essential first step. Devising a theme that is exciting, relevant and thought-provoking is vital. Your theme will guide panel discussions and inform the topics presented on by keynote speakers.

In this article, we delve into why setting your conference theme should be an essential part of planning a conference. We also run through some tips on how to devise a theme that will help you build an engaging program




How to Deal with Member Complaints
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How to Use Key Performance Indicators in your Strategic Plan
Published March 23, 2022

How to Use Key Performance Indicators in your Strategic Plan

Does your strategic plan utilise Key Performance Indicators (KPIs)? KPIs are an important and useful planning tool that can be used in a strategic plan to provide a greater sense of purpose and to demonstrate tangible results. A successful strategic plan will include several KPIs to manage and track progress and success. When creating your Association’s strategic plan, it can be helpful to begin with the goals you want to achieve and considering them in terms of outcomes with quantifiable results.




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Why Associations Need a Strategic Plan and the 5 Steps to Developing One
Published March 9, 2022

Why Associations Need a Strategic Plan and the 5 Steps to Developing One

Why is it crucial that Associations have – and stick to – a strategic plan? A comprehensive strategic plan is the key to your Association’s ability to thrive and grow in a competitive, complex landscape. A strategic plan needs to clearly articulate your Association’s strategic priorities and how you are going to achieve them.




How to Successfully Allocate Tasks to Board Members

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Understanding the Diversity of Skills Needed for an Effective Board
Published February 8, 2022

Understanding the Diversity of Skills Needed for an Effective Board

Creating a successful and high-functioning association Board is one of the most challenging aspects of association governance, but it is also one of the most important. A great Board will create a clear vision for the association, strategise for a successful future, mentor the executive of the association, advocate in external circles, identify opportunities and clear the path of obstacles.




Advocating to Government During a Pandemic and Beyond

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AES 2021 Technology in Associations Survey: Results Revealed
Published November 30, 2021

AES 2021 Technology in Associations Survey: Results Revealed

Association Executive Services recently distributed a survey to Australian associations seeking information on the technology they are using, including the costs of this technology, the challenges they have encountered, and any solutions they have found. The survey also focused on how they are thinking about technology into the future, and which platforms or software they are prioritising.




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How to Make Sure Your Members Renew
Published November 25, 2021

How to Make Sure Your Members Renew

At this time of year, many associations are busy sending out renewal notices to members. Retaining membership numbers year to year is a vital part of keeping an association sustainable and relevant. In fact, as much effort should go into your member retention strategy as does to your efforts for member acquisition.




Association Events in 2022
Association Management is Changing
How to Attract & Retain Board Members
Dealing with Theft by an Association Employee

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What is the Best Practice in Association Board Meetings?
Published October 21, 2021

What is the Best Practice in Association Board Meetings?

Throughout Australia, many not for profit organisations are in the process of conducting their Annual General Meeting (AGM) of members. This is a legal requirement where the Board must organise an annual meeting of members.




Is There Value in Employing an Interim Association CEO?
Members Who Suffer in Silence: The Importance of Supporting and Engaging Members for Better Retention
Should networking be part of your member value proposition?

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How to Define the Role of Your Association's Board
Published September 23, 2021

How to Define the Role of Your Association's Board

Boards and management of associations have very different roles, and it’s important that these are clearly defined to ensure that everyone is completing their own responsibilities. Blurred lines when it comes to the roles of governance and of management can cause delays and frustrations on all sides, leading to a less successful organisation and negatively affecting the ability to achieve the overarching goals of the association. 




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How to Induct Your Next Board Member
Published September 16, 2021

How to Induct Your Next Board Member

Any association with newly elected Board members must ensure their Board members are fully aware of their responsibilities before they are appointed. A thorough induction process with key senior figures ensures individuals are able to start meaningful work on the Board from the outset.




The Role of Volunteers in Associations
Value of Associations when Society is in Turmoil
How to Grow and Retain Membership in Lockdown
How To Recruit Your New Association CEO: Industry Experience Versus Association Experience
Did you miss the AES Webinar on Cyber Criminals? This is a must read

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Your Association And Managing Copyright
Published July 29, 2021

Your Association And Managing Copyright

I recently spoke to AES Legal Advisor John Crosby about how Copyright can apply to associations and some things to watch out for.




How to Create New Revenue Streams Through Association Partnerships

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Upgrading Your Website? Essential Tips to Consider Before You Start
Published June 30, 2021

Upgrading Your Website? Essential Tips to Consider Before You Start

One of the biggest challenges facing many associations today is the rapidly changing pace of technology. Today, new and improved technology is enabling associations to provide services, manage the organisation's day-to-day functions, and communicate with members in a way not previously possible.




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5 Powerful Actions to Make Sure Your Strategic Plan Works
Published June 24, 2021

5 Powerful Actions to Make Sure Your Strategic Plan Works

Associations can be very dynamic organisations. They can bring together like minded members to share information, ideas, and best practice processes within their industry or area of interest.




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Key Tips for Association Compliance (that are often overlooked by Boards)
Published June 16, 2021

Key Tips for Association Compliance (that are often overlooked by Boards)

Each year, association and not-for-profit Boards need to ensure that their organisation is compliant with all requirements imposed by the relevant regulators and government departments, particularly the Australian Tax Office.




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A Snapshot Of The Changing Nature Of  Association Leadership
Published May 26, 2021

A Snapshot Of The Changing Nature Of Association Leadership

Association Executive Services (AES) hosted its first face-to-face event since COVID-19 yesterday: a breakfast attended by over 20 association leaders in Melbourne. The theme for the event was Refreshed Recharged and Ready for 2021.




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Four Tips To Getting Your Membership Subscriptions Right
Published May 11, 2021

Four Tips To Getting Your Membership Subscriptions Right

Most associations send out a membership invoice subscription to their members either once a year or on the anniversary of their joining. Membership subscriptions can present a range of issues for associations. In particular, pricing can be a dilemma each year. Is your pricing structure right? Are your members going to be pleased with the subscription price? Do you need to increase the price? These are all questions your Board of Directors should review (and answer) each year. 




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How Benchmarking Can Benefit Your Association
Published March 24, 2021

How Benchmarking Can Benefit Your Association

Associations (and their members) come together to represent a specific purpose and to forward the interests of a specific group of people. More and more, members’ expectations of the services, support, advice and benefits delivered by their association are on the rise. As such, association leaders must be able to demonstrate to their members that they are meeting industry best practice, and that the needs of members are being met.




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Member Engagement: What’s Changed for 2021?
Published March 24, 2021

Member Engagement: What’s Changed for 2021?

It’s now over 12 months since the outbreak of the COVID-19 pandemic, and yet, its influence on associations throughout Australia is still being felt. Many association leaders have had to revisit their membership engagement and marketing strategies to ensure that their existing members renew and new members are attracted. 




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$50 Million Federal Business Events Grants – Most Association Events Lose Out
Published February 24, 2021

$50 Million Federal Business Events Grants – Most Association Events Lose Out

In September 2020, the Federal Government announced that they would commit $50 million in grants to support business events.




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Funding Available for Association and Business Events
Published February 23, 2021

Funding Available for Association and Business Events

With the Federal Government's $50 million business grants program largely excluding associations from the initiative, some of the State Government funding initiatives may be more beneficial for Australian associations.




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Considering Registering as a Charity Under the ACNC? Think Again
Published February 23, 2021

Considering Registering as a Charity Under the ACNC? Think Again

Registering as a charity under the Australian Charities and Not-For-Profits Commission (ACNC) might seem like a good idea. It certainly affords charitable not-for-profit organisations the opportunity to gain exemptions from income tax, and enables them to apply for certain categories of deductible gift recipient (DGR) status.




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Running an AGM: Top Questions Answered
Published November 15, 2020

Running an AGM: Top Questions Answered

The AES team has recently facilitated several virtual Annual General Meetings (AGMs) for its clients and members. During each of these AGMs, we noticed some similar behaviours that we feel need to be addressed. 




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Recovery and Beyond: What Does Association Leadership Look Like in the Next 12 Months?
Published November 15, 2020

Recovery and Beyond: What Does Association Leadership Look Like in the Next 12 Months?

Professional Advantage and AES have come together to facilitate a series of webinars that will be rolled out over the next six months or so. The purpose of the series is to bring association leaders and professionals together, and have them share their strategies and experience to help one another recover from the impacts that COVID-19 has had on Australian associations.




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The Art of Member Discipline
Published November 15, 2020

The Art of Member Discipline

In the course of their careers, all association leaders would have experienced a situation in which a member has acted inappropriately, requiring disciplinary action by the association. This disciplinary action may have required expulsion of the member from the association, society, or club.




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Tips for Managing Your AGM Online
Published September 9, 2020

Tips for Managing Your AGM Online

It is highly likely that your association’s Annual General Meeting (AGM) has been, or will be, affected by the COVID-19 pandemic. With restrictions on large gatherings, as well as travel bans and self-isolation measures, holding an AGM in-person in 2020 is highly unlikely, particularly if you are located in Victoria.




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Practical Tips on Running a Zoom Meeting for Your Members
Published September 9, 2020

Practical Tips on Running a Zoom Meeting for Your Members

The COVID-19 pandemic has challenged our daily operations, and impacted our abilities to plan face-to-face events. But it has also allowed us to think of creative ways to meet virtually.




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Resources to Help with Stage Four COVID-19 Restrictions
Published August 5, 2020

Resources to Help with Stage Four COVID-19 Restrictions

As everyone is aware, Melbourne is now subject to Stage 4 COVID-19 restrictions, which impose significant responsibilities on businesses and, therefore, associations.




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Membership Innovation Strategies
Published August 4, 2020

Membership Innovation Strategies

In a COVID-19 environment, many associations are struggling to engage with their members, resulting in a decline of membership renewals and an inability to attract new members.




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Practical Approaches to Managing Events
Published August 4, 2020

Practical Approaches to Managing Events

Of the many ramifications that the COVID-19 pandemic has had on associations, its impact on events and conferences has been one of the most significant.




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