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Membership Development



One of the biggest challenges for many associations is the growth and retention of membership.

The team at Association Executive Services are some of the most experienced association professionals in Australia with proven membership growth strategies.  Our services will ensure your association’s membership growth into the future.

Development of a Membership Growth Plan

Includes analysis of the existing membership opportunities, marketing and communication strategies and process of engagement and onboarding.

Development of a Membership Value Proposition

Includes highlighting the existing membership value provided to members, and the gap between what is provided to members and the members’ needs and expectations.  We review and develop a new value proposition.

Member Surveys

Engagement with your members and gauging their insights can provide your association with invaluable information which can be used to improve the performance of the association. We can help you to draft and send surveys that give you accurate results with high completion rates.

Conference Events

We are more than a professional conference organiser. We bring to our clients a total package that includes strategies for generating revenue, through building longer-term partnerships and membership engagement strategies before and after the conference or meeting. The AES event team can manage small to large conferences and events.

Awards Functions

When it is time to celebrate your association and its high performers, AES can provide a complete management solution, and work with your existing committee to create your association’s night of nights. 

Certification Program

AES can develop an accreditation and certification program for organisations who wish to recognise standards of individual professionalism or company excellence.

Social Media Services

Without an effective social media presence, it can be hard to connect with your members. People often look to social media for fast and up-to-date information. We can create a presence that will keep you front of mind with your membership base.

Marketing and Branded Collateral

Creating a cohesive branding message which runs across both your print and electronic marketing is an essential part of reaching your membership base. We have experts on the team who can help with this.



Communication Plans

Creating a comprehensive Communication Plan across your marketing, particularly your E-Marketing campaigns, will ensure that your association can reach its members and become a source of information that they can easily access via their inbox.

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Discover the AES Difference

How we help membership based, not-for-profit associations now and into the future.