By Nick Koerbin
In Australia, associations make up most of the not-for-profit sector. There are thousands of associations, and most have a legal structure
either incorporated under state legislation, registered as a charity or a company limited by guarantee.
Most Associations are managed by a board or committee of unpaid volunteers recruited from the membership.
You may be a member of your professional, industry or sporting association or have the role of a board member or an employee of an
association. We take these organisations for granted, but associations can deliver exceptional value to members and the community they serve
in times of crisis.
Most associations rely on membership subscriptions ( or dues, as they say in America) to survive.
If you are a member of an association, here is why you should support your association by renewing your membership or stepping up to be on
the committee or board.
😁 Associations offer members stability and support through difficult circumstances. Belonging to a broader group outside of your own
company or organisation can give members a sense of belonging and camaraderie that is important during challenging times.
😁 Associations can provide an invaluable service to members by collecting and curating relevant information and distributing it
efficiently. During times of turmoil, the need for accurate and up-to-date information is more critical than ever.
😁Associations can be the unified voice for an entire sector or profession, advocating for member concerns and communicating member needs to
those in power.
😁Regarding government support and funding, associations can offer vital assistance in gathering information about what's available,
directing members towards the relevant programs, and assisting in putting together complex applications.
😁As our economic situation changes, staying ahead of the pack is more important than ever. Associations may offer their members education,
training and professional development opportunities to ensure they are always ready to take the next step in their careers.
For over seven years during the 1990s, I was involved with the Total Quality Management Institute, formed by leaders of some of Australia's major corporations.
There are many challenges that associations face when generating membership growth, particularly when competing with organisations providing services similar to your potential membership base. Here are some tips worth considering that have worked for our clients.
Most Associations and NFP organisations rely on their members to govern their organisation. Many appointed to the Board have limited knowledge or training, so high-performing associations ensure their new Board members are fully inducted before attending their first Board meeting.
