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When do we invoice our membership subscriptions, on the member's joining date or a fixed date during the year for all members ?
I met with one of our Association clients last week to discuss the best way to manage annual membership renewals.
💡It is essential to decide whether to send renewal invoices on the anniversary of a member's joining or on a set annual renewal date for
all members. Each approach has pros and cons.
💡While sending invoices on the joining anniversary may help with cash flow, it also requires ongoing follow-up with members who still need
to renew, which can be time-consuming and costly.
💡At Association Executive Services, we provide a member
contact service that has been instrumental in helping organisations recover lost members, demonstrating its effectiveness and value.
💡Membership renewal issues often stem from outdated contact information, so keep member information current. Set a specific annual renewal
date for all members to reduce this issue.
This allows for better planning and allocation of resources, ensuring that the critical tasks of renewing memberships and generating revenue
are given the attention they deserve.
Here are my final comments on this aspect of membership
💡Ensure you have written procedures and processes for managing the renewal of your membership subscriptions.
💡Ensure your website platform can provide you reports on who has renewed and who hasn't
Finally, remember that membership's correct key performance measure is not growth but member retention. More on that subject later 🎤
One of the most common — and often unexpected — challenges faced by association boards and leaders arises when a member develops a grievance against the organisation. In the association sector, this is not unusual. Most grievances begin with a concern or disagreement, but if not handled appropriately, they can escalate into a prolonged and disruptive issue.
Insights from the AES Technology Survey and Special Interest Group Discussion
Artificial Intelligence is now part of daily work for many association professionals.
Association Executive Services (AES) are soon to release its
annual report on technology in Australian Associations and recently facilitated a special interest group discussion on the use of AI in
participants' organisations.
The Challenge of Prorated Membership and Renewal Cycles
Anyone responsible for membership in an association understands this tension:
Do we renew members on the anniversary of their joining date, or operate on a single annual renewal date?
And if we operate on a single renewal date, how and when should prorated membership apply?
Here is a deeper exploration of each model — with practical examples drawn from real-world association operations.
How we help membership based, not-for-profit associations now and into the future.
