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For over seven years during the 1990s, I was involved with the Total Quality Management Institute, formed by leaders of some of Australia's major corporations.
There are many challenges that associations face when generating membership growth, particularly when competing with organisations providing services similar to your potential membership base. Here are some tips worth considering that have worked for our clients.
Most Associations and NFP organisations rely on their members to govern their organisation. Many appointed to the Board have limited knowledge or training, so high-performing associations ensure their new Board members are fully inducted before attending their first Board meeting.
One of the most important functions of an NFP Board is developing, implementing, and reviewing key policies. These are critical for volunteer Boards as they often act as a reference or endorsement of their values and culture.
Although there is a buzz about AI, there are some innovative ways you can genuinely surprise your members so they remain loyal to your Association or organisation.
Many association Presidents and CEOs complain that their organisation has stalled, membership is dropping, and not much has changed in the last twelve months. So, what are the key factors separating a high-performing association from one spinning at the wheel?
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Boards and management of associations have very different roles, and these must be clearly defined to ensure that everyone is completing their responsibilities. When the Board and the CEO work effectively, operations run more smoothly.
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