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Associations rely on members and clients who are engaged and utilise its services, which is why membership growth and retention is a necessity for any association.
The AES Association Executives Tool Kit has been developed for use by leaders of not-for-profit associations within Australia. It covers all aspects of managing an association and is designed to be used by Boards, committees and staff as a resource to assist them in the growth and development of their association. It includes detailed information on the various aspects of strategic planning, including how to develop a mission statement, vision, goals, objectives and more.
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What critical actions are required by all new potential members wishing to join your association, not for profit organisation or charity?
There are many challenges that associations face when generating membership growth, particularly when competing with organisations providing services similar to your potential membership base. Here are some tips worth considering that have worked for our clients.
Although there is a buzz about AI, there are some innovative ways you can genuinely surprise your members so they remain loyal to your Association or organisation.
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Are you about to send out your member renewals? Here are my five tips to consider before you send your renewal notices
Do you need to grow your membership –it may have declined for some time. You need to have a membership drive. So, where do we start?
Have you had to deal with an angry member complaining about a service your association is providing?
Members are the lifeblood of associations, but when a member calls you to complain, how do you handle these incidents?
In Australia, the aging population is not just a statistic but a significant shift that professional and industry-based associations must
address. The Australian Bureau of Statistics reports that over 4.2 million Australians are retirees, and in 2023 alone, 145,000 individuals
retired at an average age of 65.
However, within this challenge lies a hidden asset many associations overlook: their retired members' accumulated knowledge and experience.
While many associations accommodate retiree members, only some fully tap into the wealth of expertise these individuals offer. Here are some
ideas for engaging retired members
How we help membership based, not-for-profit associations now and into the future.
